In recent months, a quirky, toothy, and irresistibly charming character named Labubu has exploded in popularity, captivating collectors, celebrities, and social media users worldwide. From Blackpink’s Lisa flaunting a Labubu keychain to life-sized figures selling for $170,000 at auction, this plush toy has become a cultural phenomenon. But what exactly is Labubu, and why has it taken the internet by storm?
This in-depth guide explores everything you need to know about Labubu—its origins, design, global craze, and why it’s more than just a toy.
1. The Origins of Labubu: From Storybook Character to Global Sensation
Labubu was created by Hong Kong-born artist Kasing Lung, who drew inspiration from Nordic folklore and mythology during his childhood in the Netherlands. The character first appeared in 2015 as part of Lung’s illustrated book series, The Monsters, which featured a tribe of mischievous yet kind-hearted elf-like creatures.
From Books to Blind Boxes
- In 2019, Lung partnered with Chinese toy company Pop Mart, which turned Labubu into a collectible vinyl and plush toy sold in blind boxes—mystery packages where buyers don’t know which figure they’ll get until opening.
- The blind box model, combined with limited-edition releases, fueled a frenzy among collectors, leading to long queues, sell-outs, and skyrocketing resale prices.
2. What Does Labubu Look Like? Design & Key Features
Labubu’s distinctive appearance blends cuteness with a slightly eerie edge, making it stand out in the world of art toys:
- Pointy ears, wide eyes, and a mischievous grin with nine sharp teeth.
- Furry, round body with adjustable limbs (in some versions) for posing.
- Multiple characters in “The Monsters” tribe, including Zimomo (the leader), Tycoco (Labubu’s skeleton boyfriend), and Mokoko (a pastel-pink companion).
Labubu’s design has evolved into hundreds of variations, from dessert-themed keychains to collaborations with Coca-Cola and One Piece.
3. Why is Labubu So Popular? The Secrets Behind the Craze
Several factors have contributed to Labubu’s viral success:
A. Celebrity Endorsements & Social Media Hype
- Blackpink’s Lisa was photographed with a Labubu keychain in 2025, sparking a massive trend in Thailand and beyond.
- Rihanna, Kim Kardashian, and David Beckham have also been spotted with Labubu dolls, turning them into luxury fashion accessories.
B. The Thrill of Blind Box Collecting
- The surprise element of blind boxes taps into nostalgia and gambling-like excitement.
- Rare “secret” figures can sell for 10x their original price on resale markets.
C. A Symbol of Playful Escapism
- In a post-pandemic world, Labubu’s whimsical, anti-perfectionist charm resonates with adults seeking childlike joy.
- Fans customize their Labubus with tiny outfits and accessories, further deepening emotional attachment.
4. Labubu’s Cultural Impact: From Amulets to Political Campaigns
Beyond toys, Labubu has seeped into religion, politics, and even cryptocurrency:
- In Thailand, Labubu was turned into Buddhist amulets and sacred tattoos, believed to bring luck and wealth.
- In Singapore, a Labubu doll dressed in a political party shirt was used in a PAP campaign event.
- In Russia, lawmakers debated banning Labubu for its “frightening appearance,” despite its 15+ age rating.
- In Web3, Labubu inspired a Solana-based meme coin ($LABUBU), blending toy culture with crypto trends.
5. Where to Buy Labubu & How Much Does It Cost?
Labubu is sold through:
- Pop Mart stores & vending machines (in 30+ countries).
- Online platforms (eBay, SNKRDUNK, official Pop Mart site).
Price Range:
- Blind boxes: $15–$30 (standard) / up to $150+ for rare editions.
- Mega collectibles:Â $960 (79cm figure).
- Auction records: A 1.2m-tall Labubu sold for $170,000 in Beijing.
(Pro tip: Beware of counterfeit “Lafufus” sold online!)
Final Thoughts: Why Labubu is More Than Just a Toy
Labubu represents a cultural movement—where art, nostalgia, and collectibility collide. Its global appeal proves that even a “kind-hearted monster” can become a symbol of joy, community, and even financial speculation in today’s fast-moving digital age.
Whether you’re a collector, fashion enthusiast, or crypto investor, Labubu’s story is a testament to how playful creativity can conquer the world.
