“The Birth of a Fearsome Newcomer… Garnering National Attention on KBS1”

In May, rookie singer ‘Haru’ achieved a five-win streak on , creating a new sensation in the music industry. Haru’s family story, revealed through the broadcast, deeply moved viewers.

Haru was an only son raised by his mother, who bore all responsibilities alone from his childhood. It was his mother who was his strongest pillar of support, ensuring he never gave up on singing despite their difficult circumstances. However, during Haru’s high school years, his mother passed away from illness, leaving him with an unforgettable pain.

Nevertheless, Haru, carrying his mother’s love and sacrifice in his heart, rose again with the determination to achieve his dream of becoming a singer. This journey, revealed on the broadcast, resonated deeply with many viewers nationwide (especially the mother’s generation), leaving a strong impression with Haru’s sincere family love and profound humanity.

Haru is a complete newcomer, not having come from existing audition programs and with almost no prior broadcast exposure. Despite this, he is receiving explosive attention with evaluations that ‘the time for a new star to be born has come’.

Specifically, Haru’s voice resembles the warm emotion of ‘Lim Young Woong,’ and his appearance is reminiscent of ‘Kim Yong Bin,’ leading to praise that ‘he seems to embody the charm of the hottest singers today all at once’.

Regarding Haru, who has entered the upcoming next month, industry insiders have expressed great anticipation, stating, ‘He is a rare rookie who possesses all three elements—song, story, and public appeal—in perfect balance’.

Furthermore, Haru is expected to be a strong spotlight recipient in various ‘audition programs’ scheduled for next year. Among viewers and fans, evaluations like ‘a rookie who will surely skyrocket if they participate in an audition’ are already ongoing.

Haru expressed his aspirations, stating, “I want to achieve a good result in the championship and deliver heartfelt songs to more people.”